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With over thirty seven Broadway show theatres in New York City and each Broadway show commonly doing eight performances a week (Usually two on Sunday and shows are closed on Monday) the show and ticket choices abound for the average broadway theatre goer. The actual total amount of Broadway performances per week is about three hundred shows, which accounts for a total ticket sales number for all Broadway at about $20 Million per week. The amount of tickets sold on weekly basis are 255,000, which equates out to nearly 13 million sold per year, which is a huge number of tickets - All this data puts the average price of a Broadway show ticket at $98, obviously some sell for a lot higher than that, but 72% of Broadway tickets actually sell for less than that amount, sometimes significantly lower. To put that in context, the New York Giants play sixteen football games per regular season and their stadium holds 80,000 people, making their annual ticket sales just 1.3 million tickets, making Broadway ticket sales volume ten times larger than the New York Giants tickets sales. Given the huge amount of Broadway tickets sold every year, it's not surprising that buying tickets to a Broadway show can be downright confusing - given that tickets are available in so many forms and sources. Adding to the confusion is the age of the Broadway industry and just like in any other aging industry, the inability of the Broadway producers and theatres to move forward in implementing and integrating new technology into Broadway ticket sales. What results is a disparate set of Broadway show ticket sources that both the Broadway show producers and Broadway show fans both end up loathing. Broadway shows don't appear to be cheap, but when you compare the price of seeing a movie (Currently $20 in New York City) to seeing a live Broadway performance by some amazing Broadway (or often Hollywood) stars, just a few feet in front of you for around $100, it becomes clear that Broadway theatre pricing is in the right ball park, albeit with a few aberrations. Basically, Broadway show tickets come in three forms: Full price from the official source, Discount Broadway tickets from an offer promotion company and after-market from a broker. Full Price (or face value) Tickets: These are Broadway tickets that are priced by the Broadway show producer and sold at their standard face value by the them through the official ticket source - usually Ticketmaster or Telecharge (But Never both due to union rules at the theatre) These tickets are usually offered up for sale for a year in advance. Discount Broadway Tickets: These are offers or discounts for Broadway shows that may need a ticket sales boost - A Broadway show will make use of this discounting process when a show is new and needs to get a following or when a show is failing due to poor critical acclaim, or when the show is getting poor on-the-street reviews and thus ticket sales will suffer. Sometimes, when a show that has been running for a while they will run a ticket price promotion to kick starts sales and the show will then return to full price when sales are buoyed. A great example of this is when "The Book of Mormon" first opened on Broadway in February 2011, it found it had problems selling tickets due to the shows subject matter, the little fanfare or credibility the show producers had on Broadway and the bad state of the economy. The show needed to resort to offering a discount deal on tickets that brought its Orchestra seat price (The best seat in the house) down to $69. This act spurred sales and the show subsequently went on to win the Tony awards that year and became the top show on Broadway, now commanding prices of $477 face value for premium tickets and an after-market price of $750-$1000 per ticket, making it the most expensive Broadway show in history to date. Secondary Ticket Market (Or after-market): These are various forums in which ticket brokers, scalpers or speculators buy up all the ticket inventory and resell it for a profit that is closer to the actual date of the Broadway show. Often ticket brokers will buy huge sets of tickets long before the general public can even get a chance to buy the same ticket. It is noted that ticket brokers don't add any value to the process of Broadway theatre and many of their actions are ultimately detrimental to the Broadway industry. Many of their Broadway ticket acquisition and ticket sales strategies would be illegal in the stock market, where selling on spec, hoarding, insider buyer, insider trading, naked short selling are all now illegal. What make matters worse is the relationship between the official ticket sources and the ticket brokers is becoming blurred with Ticketmaster becoming a large shareholder stake in an outside ticket broker, potentially bringing in a conflict of interest. A great example of this is the Miley Cyrus, Hannah Montana ticket debacle of 2007, where Ticketmaster put only 10% of tickets on open market and dumped 90% of the ticket inventory directly into ticket broker's hands, where Ticketmaster then split the profits. This was quite profitable for Ticketmaster, but highly damaging to Ticketmaster's overall image and reputation, given that questions were raised in congress on the matter when tickets for the Hannah Montana fan club tickets were resold for huge gains ($90 tickets were resold for $2000), but it was ultimately deemed no laws were broken. The after-market ticket brokers have long argued that their service allows Broadway show tickets to achieve their Fair Market Value (FMV) or a ticket price that the ticket market can bear - but given the degree of unethical practices and market manipulation in the ticket market, the FMV is clearly inflated in the process and ticket buyers beware. The most popular forum for after-market ticket sales is stubhub.com Other, less significant sources of discount Broadway tickets include: Rush, standing room only, cancelled tickets, partial view, the half-price ticket stand (TDF), student rush, charity donations, Wednesday matinee discounts, starving artist and group discounts. The Broadway ticket industry continues to go through many changes as it attempts to innovate. We hope this article helped give some insight into how the Broadway tickets industry operates and allows you to buy your Broadway show tickets at a fair and equitable price. Article Source: http://EzineArticles.com/7638670

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